Reflections of CURE: A Recap
It has now been 10 weeks since this incredible project launched, and what an exceptional journey is has been. CURE began as one man’s vision to end pediatric cancer, which went on to become an entire movement. Now the project is not just content with wiping the dreadful disease in all its forms from the face of the earth, but to continue on to do no less than overhaul the entire global healthcare system.
However, due to the world of cryptocurrency being so fast and chaotic, it can often become too easy to forget that it has been less than three months since the world’s first and only charity created and backed decentralized finance token was born. So in this informal article, we will be slowing down a little and reflecting on all the highs (and the handful of lows) that the project has hit, as well as the wonderful good it has done. So grab a hot cup of coffee, sit somewhere warm and quiet, and let’s take a moment to dive into CURE.
The first thing that not a lot of people know is that the project almost collapsed as soon as it started. Project lead Jacob Beckley is an expert in his field of innovation and technology, but he openly admits that he had never created a cryptocurrency contract before and was feeling his way around in the dark. As a result, he left the token minting function on (a big red flag to investors), which was pointed out after launch, and caused many to abandon the project very early on. Jacob was lost at sea almost immediately — until the leads of another small project he had been conversing with stepped in to help him design a brand new contract that would have none of the pitfalls of the original.
CURE V2 launched on September 16th 2021, and the journey began.
The team was quite small to begin with, but grew quickly through the tireless efforts of Jacob and the other project’s leads he had joined forces with — who stepped across to help with CURE full time. The market cap started to slowly grow, hitting around $5 million less than three weeks later. At this point, Jacob made contact with Stuart Meczes — a published author and copywriter, who expressed an interest in working with the project due to it being a genuine charity token that wanted to do more than just make a quick profit; it wanted to change lives. Stuart joined the team, (which including volunteers had reached over 65 by that point). The website and whitepaper were overhauled and Stuart started to produce numerous popular articles highlighting the incredible work that the project was doing.
It wasn’t hard to list them, as the project has raised over $350,000 dollars for cancer support and research since its inception, and continues to raise a further $10,000 every single day. Facilities such a Dr. Mary Beth Madonna’s in RUSH University Chicago — which is a leading research institution for one of the deadliest pediatric cancers, neuroblastoma — have actively relied on private donations by CURE project (among others) to even stay open due to drastic under-funding by the US government. In addition, amazing children were helped in so many ways, such as Lucas, the four-year-old boy with leukemia, who has spent nearly all of his life in and out of hospital, and will be going on an all-expenses-paid trip to Disney World once his final round of treatment is complete. Or Alex, the wonderful young man who is sadly at end-of-life stage with a terminal brain tumor and CURE is helping to cover his extensive medical costs. There was Kate too, the incredible fifteen-year-old, who — diagnosed with neuroblastoma at nine — went through a grueling five years of invasive treatments to become cancer free. On her behalf CURE has donated $15,000 USD to Sloan Kettering hospital in New York City, where she spent much of her treatment time. Supporting those fighting the disease (from both a personal and medical side) is and will always be a primary focus of the project, and more will be highlighted in our weekly spotlight articles.
Although giving is a primary aspect of the project, Jacob and the team were well aware of the importance of marketing, and no dollar was spared in spreading the word about CURE. As Jacob himself explained in an AMA (Ask Me Anything) session, “someone could have the best idea in the world, but if no one knows about it, investors won’t come knocking.” During the month that followed its launch, the project landed on lauded coin-listing websites Coin Market Cap and Coin Gecko. Simultaneously, the project was covering all the typical marketing avenues that cryptocurrencies utilize to grow recognition, such as Reddit and other social media posts, partnering with popular influencers on TikTok, YouTube and Twitter, performing friendly telegram ‘raids’ (that seek to educate about the project rather than spam), as well as video AMA’s with large telegram groups (which Jacob did consistently and tirelessly — sometimes up to five a day). At the same time, Stuart was posting constant articles and press releases — some of which went on to be featured on major global news outlets such as CNN, CBC, Yahoo Finance and Benzinga. Not long afterwards, respected crypto-focused publications Coin telegraph and BSC News created their own articles about the project — all of which served to grow the market cap and project recognition considerably, resulting in a huge all-time high of $52 million in mid-November with one day that saw over a million dollars in trading volume. Around the same time the project connected with platinum-selling-music-artist-turned-cryptocurrency-enthusiast, Majestic Drama, who was awed by CURE’s genuine aims and consistency of putting its money where its heart is. He joined soon after as one of the key, official ambassadors, and went on to actively donate on the project’s behalf (which you can learn more about in his own feature article here).
Jacob was then invited to Puerto Rico (where a large percentage of active community members are based) to meet with a number of key investors as the head of a large Public Relations firm, who later joined forces with the project. Not long afterwards, Jacob went on to visit Miami, to take part in the annual cryptocurrency expo, where the project also took over all of the bus stop signs in the city to help spread awareness in time for the event.
However, at the same time a problem was emerging. A rogue ‘whale’ — which is what the cryptocurrency space call someone who either invested early or a large amount, and subsequently holds a vast number of tokens – began to sell their position, which undid a lot of the hard work of Jacob and the team, and dropped the market cap. Despite this slight setback, the project focused on an exciting new event: Give The CURE was announced just before the Thanksgiving holiday — and was an entire week dedicated to giving back to the community as a thank you for their constant support through the roller-coaster journey. It featured an incredible number of competitions, events and giveaways, such as half price taxes (which unfortunately backfired and caused some investors to sell-off), twitter shill rewards, best article comment awards, and refer-a-friend bonuses. Overall it was a resounding success, with the whole community getting involved, and seeing the market cap soar back up to $37 million.
Unfortunately, soon afterwards the whale closed out their position entirely, which, while causing a large dip to the chart was the best thing that could have happened as it meant the project could continue unimpeded. Immediately, the smaller investors rallied together to start buying out the huge market cap dip that had been left in the whale’s wake. At the same time Jacob announced that the staking platform had gone live, meaning that investors could lock in a percentage of their CURE tokens, in order to earn incredible percentage yields, (which are a staggering 40% if staked for a year), while helping to support the project. At the moment the project is in recovery mode, steadily growing its way back to where it was before — currently sitting at close to $20 million market cap and growing every day.
Like the feature colors of CURE, the future of the project is very bright. Right now as the article is being written, Jacob has traveled back over to Puerto Rico to meet with MuluscoTV — a major YouTube celebrity with over 1.3 million subscribers — who will host him for an in-depth interview going live tomorrow (Friday December 3rd). New outside-the-box marketing is underway too, including a vast sponsorship deal with NASCAR that will see the project wrap and sponsor a car during a number of races through the Daytona 500 early next year, alongside an entire takeover of their website for an entire year. In addition, the project is in talks with Transport for London to feature extensively on the famous London Underground Tube system in the United Kingdom. An entire Boeing 747 will also be wrapped in CURE’s logo, and there are talks of doing another if the first is a success. With a project lead who is already a leading voice in innovation and technology, as well as a tireless team of varied experts supporting Jacob’s vision, there is no doubt that this project will return back to its original position and far, far beyond. So much has been achieved in 72 days, and there is so much left to come.
“The project is here to stay,” says Jacob. “And we won’t stop until we are a household name in cryptocurrency. We are real, we are genuine, and we are already changing lives along our journey.”
Now that is a cause worth investing in.
If you want to find out more about CURE and its incredible mission check out the website at www.curetoken.net or join the official Telegram group https://t.me/CureTokenV2.
